it can come suddenly i think. FM23 the first one I haven't bought and now I am free from the addiction, I won't buy FM24 on impulse either. I will try the demo, and as usual the ME will be shocking... and I won't buy it.
So many of their customers stuck in trance, habit, just buy year after year... but just takes one edition to be the final straw. Will take a lot for them to gain back my custom.