[Football Manager 2018 Announcement]

1 hour ago, CFuller said:

They did that last year. Regular customers got 5% off FM17 for each previous version they owned from FM13-FM16.

Yeah, I know, my proposal was a bit different. When someone buys you 4 times or 5 times your product(I am a mobile developer so had some contact with that) the fifth time you give a major discount, 50%, not 5% for each version in the last 4. Not practical.

Plus, it is not like the game changed considerably from one version to another, maybe from one version to the third or fourth.

[Football Manager 2018 Announcement]

I owned all the fm starting with 2013. Why you do not offer some one-time loyalty for this kind of users too?.

It is not a complicated feature, for example you buy 4 the fifth is 50% half. It is as simple as that.