I think with number 3 - intial starting point of being zoomed out showing biggest [BEST REPUTATION] team badge and zooming in, with each 'zoom in' showing the clubs badges in order of stature in the game would be good.
example. starting off zoomed right out on UK would be say.. Man city, Liverpool, Arsenal. then '1 click of the zoom in button' unlocks the next biggest teams.. Celtic, Rangers, Man U, then another zoom in click in shows Newcastle, Villa.. Etc..