Some clubs work extremely hard to develop their relationship with the local community. I know that there is a training slot available for this, but this impacts teamwork and morale. It should also impact the fan base. Clubs could develop close links with local schools, youth clubs, hospitals, etc, which would more closely reflect the fact that some clubs are community hubs, not just football teams. Whatever one thinks of him, Rashford, for example, is a very community focused player. There are many others.