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#1 / Introducing...

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Let me introduce you to Svante Nordberg. A successful ski-racer who regularly featured on the FIS World Cup, Svante's body gave up on him as he reached his thirties. His injuries were severe enough to force Svante to retire, however this allowed him the opportunity to focus on his other passion in life, football.

Svante joined his local club, Helsingborgs IF, working with and learning from the backroom staff at the club. He quickly made an impression on the board, who could see he possessed exceptional footballing acumen, particularly for someone that has never kicked a professional ball.

After Helsingborgs were relegated to the Superettan in 2016 and then failed to re-join the Allsvenskan in 2017 with a 7th place finish, the board decided to take a risk. In February 2018, Svante Nordberg was unveiled as Helsingborgs manager.

His journey taking Helsingborgs back to the top of Sweden and beyond, begins now...

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